Nopalera

The Challenge

Introduce Nopalera’s products to Costco shoppers across California and Texas, create meaningful consumer engagement, and gather insights to inform brand strategy — all within the fast-paced retail environment.

My Role

Executed retail activations across multiple 4 Costco locations, managing product demonstrations and consumer education for hundreds of diverse shoppers.
Captured real-time feedback on consumer preferences, purchase behaviors, and messaging resonance.

The Impact

Drove product trial and conversion through culturally-informed storytelling and personalized engagement.
Built authentic connections with target consumers, enhancing brand awareness and loyalty.
Provided data-driven recommendations to inform future retail activations, product development, and messaging strategy.

Key Takeaways / Why It Matters

This activation showcased how on-the-ground marketing combined with thoughtful storytelling and insights collection can turn a retail moment into a meaningful brand experience that drives both engagement and strategic decisions.

“I walked up to the table and met the two most kindest, most helpful, and warm ladies. Such beautiful spirits (on the inside and outside)! We got to talking, and I left there with a new fragrance that I absolutely love. They were so helpful when I couldn’t figure out which fragrance I wanted, and we had such a pleasant exchange of words and energy.”

— Valierie Pena-Alfaro