Mayra Rosas (she/her/ella) is a South Central Los Angeles native, first-generation Latina, and brand marketer & partnerships manager who makes people obsessed with brands. As the eldest daughter of immigrants from Mexico and El Salvador, her work is rooted in culture, connection, and community.

Across retail, entertainment, and multicultural marketing, Mayra has built campaigns, experiences, and partnerships that feel human, intentional, and memorable. She now brings that perspective to the CPG space, creating moments that spark clicks online, drive products off the shelf, and keep people coming back for more.

When she’s not chronically online, you’ll find her thrifting, taking long walks with her family, curating playlists, or rewatching New Girl for the hundredth time.