Mayra Rosas (she/her/ella) is a first-generation Latina, South Central Los Angeles native, and Brand Marketer. Her work begins where her lived experience does — with culture, community, and the values her family carried with them from Mexico and El Salvador.

That foundation is everything. It's why she cares deeply about the work she does, the brands she chooses to work with, and the people those brands are meant to serve. It's the lens she sees through, the instinct she trusts, and the thread that runs through every campaign, activation, and partnership she's ever built.

She believes in doing things with intention. She thinks about every touchpoint, every detail, every person in the room. She also believes that rest is part of the work. That showing up fully requires taking care of yourself first. That the best things get made from a full cup.

When she's not in the field or deep in a campaign, you'll find her thrifting, taking long walks with her family, curating playlists, or rewatching New Girl for the hundredth time.