Latinas Own the Table
The Campaign
Launched on Latina Equal Pay Day, Latinas Own the Table was a digital-first campaign designed to bring awareness to the wage gap, elevate Latina leadership, and provide practical tools and resources for career growth.
The Activation
The campaign culminated in a live virtual event in partnership with Indeed, featuring Latina executives and thought leaders in candid conversation around career strategy, transitions, and executive presence.
My Role
Led campaign and event strategy
Curated speakers and shaped programming
Directed messaging across owned and partner channels
Collaborated cross-functionally with marketing, social, design, and operations
Impact
Equipped hundreds of attendees with actionable career tools and Indeed resources
Strengthened Indeed’s positioning as a partner in workforce equity
400 virtual attendees
18,275,160
Total Estimated Impressions
The Highlights
4.8 event rating
4.8 out of 5
18,122,275
Total Estimated Reach
Popsugar & ABC7 media coverage
Attendee Love
“I'm so glad a friend shared this with me. Really enjoyed hearing from the panel speakers and their journey in navigating the workplace. Being a Latina and first generation, it resonated with me the stories of feeling isolated and being too much in the working world. Loved to hear that I wasn't the only one feeling this way or have experienced this and the isolation it brings. It has given me a self of appreciation and renewed my spirit on keep doing what I'm doing and not feel apologetic about who I am and my contribution and worth. I look forward to keeping up with the next series. “
— A. Vega“So well produced and every speaker showed up ready to share their wisdom.”
— Ana Semilla“Thank you to all the speakers ❤. Your insight and stories are so inspirational and energizing! I love it ALL!!! ❤I look forward to seeing the recording and what I missed!”
— Patty Alonzo